Ranger Ranger

Ford

Celebrating New Zealand’s number one selling vehicle.

Ford
Brand & Advertising
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Strategy
/
Design
/
Launch Party
The Office S02 E04
00:00
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00:00

How do you remind New Zealand that Ford Ranger is New Zealand's number one selling vehicle, while embedding Kiwi cultural codes of hard work and humility? Instead of boasting about Ranger’s number one spot, we celebrate the wide range of individuals who drive a Ranger across New Zealand, reflecting the pride of the nation. ​

9+
years as New Zealand’s #1

89%
of target market reached within 2 months​
150%
leap in testing for Hepatitis C
1,000%
increase in positive results
Showing the most at risk were responding and going on to have potentially lifesaving treatment​
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